I challenged myself to update Kingfisher Beer's branding to align with the vibrant aesthetics of the craft beer world. I wanted to ensure I maintained elements of its Indian heritage, whilst capturing the attention of craft beer lovers, creating a sense of intrigue.

I wanted the branding to be typography-led, with the logo being the center of the designs. I manipulated the logo by creating pointed curves within each letter. This took inspiration from the feathers of the kingfisher bird that they have on their original packaging.

India is a place full of vibrant colours and I was particularly inspired by the Indian spice markets, where they have such a broad range of vibrant powders piled high! This inspired my colour pallet which then led me to create a gradient that I feel blends well with the two flavours they are releasing.

I created a new brand identity for Kingfisher to step into the craft beer world by leveraging its rich heritage whislt embracing the spirit of innovation and creativity that defines the craft beer industry.

Brand Identity: Logo design & packaging