Create a new brand identity for UZUZU.

How can we encapsulate the exciting essence of fashion-forward Tokyo youth culture to encourage a visit to UZUZU?

UZUZU will make you feel like you’re in the bright light city itself. Their food is tasty, healthy, fresh, and exotic — served in a sociable, contemporary, and ambient setting.

Recreate the UZUZU restaurant experience through brand identity, photography & film. We chose coloured lighting to create a moody/late-night feel. The propping was busy to emulate the hustle and bustle of busy Tokyo.

Art Direction for both stills and film. Food styling ensuring they're executed cohesively. Brand design and illustrations.